Increase the turnover of your salon
Thanks to a UNIQUE project without constraints based on over thirty years of experience. Find out how other salons in Italy and abroad are increasing their turnover.
Become an expert curly hair salon
The idea Curly's Way Corner
Curly’s Way Corner is an exclusive, simple and unconstrained project born of the thirty-year experience of Salvatore Riccardi, founder of the Curly’s Way; speacilizing in treatment of curly hair in Italy and abroad.
Curly’s Way Corner aims to help you increase customer volume and turnover by specializing in the care and treatment of curly hair, a highly underserved sector.
The project is aimed at:
- Salons and hair professionals who want to offer an exclusive service
- Hair entrepreneurs who want to increase the profits of their business
Become An Expert In Curly Hair Treatment
Every year over 13,000 women with curly hair rely on Curly’s Way’ professionals. Thanks to the R.E.F Method: a method devised by professionals to anage all types of curly hair Curly’s Way certified experts highlight the natural beauty of every single woman, bringing their clients hair to maximum natural expression..
Do You Want To Distinguish Yourself From Other Hairdressers?
Curly’s Way Corner is the formula that allows you to specialize in the treatment and management of curly hair. You will acquire and empower new customers who are currently underserved.
The advantages to be a Curly’s Way Corner
New Customers
While other salons get scared when a woman with curly hair walks in, you'll take that market share.
Increase Basket Value
Clients with curly hair are underserved and are willing to pay substantially more as long as they receive treatment done by real specialists.
Practical & Modern Training
You will acquire specific skills with constant updates.
Unique Method in World
You will learn a unique method based on 30 of years of experience.
Here Is What You Will Receive
SPECIALIZED TRAINING
- 2 training weekends per year at the Curly’s Way Academy in Reggio Emilia
- 1 week of coaching with Salvatore Riccardi at the Curly’s Way Store in Naples
SPECIFIC AND EXCLUSIVE PRODUCTS
- 78 Curly’s Way styling kits including
- Branded tools
COMMUNICATION AND MARKETING
- Curly’s Way Corner metallic Plaque
- 50 shoppers
- 2 Posters
Before my salon had no identity, it was a salon like any other. Thanks to the meeting with Salvatore we became Corner and we specialized in sea urchins. Today I can say that in my area I have no competitors: I don’t have to compare myself with anyone. […] We went from an average chip of €50 in March to a chip of €80 in December…
Ada Di Francesco
Curly’s Way Corner in Rome
Do you want to be the point of reference for those with curly hair?
Become Curly's Way Corner
Become an expert salon in the treatment of curly hair
- No to contractual constraints that keep you chained without any advantages
- No to minimum turnover goals that distract you from your work in the salon
- No to fixed monthly costs that would add up to the already many expenses you constantly face
